The promise is always the same: If you build it, they will come. Build a nice website — maybe pay five to ten thousand dollars for the design work or have a friend build it for you — get it up and running, and people from around the world will arrive just to take in its many wonders.
You register your site with a few of the top search engines, have your business cards reprinted with your website address, and send an email blast to your friends, families, colleagues, and anyone else you think might be interested. Later, you discover a disappointing fact—you threw the perfect online party, and nobody came. Even worse, you’re not getting any new customers or members from your website.
This is the shared experience of companies and organizations the world over. Just because you have a website does not mean it is working to further your business goals.
Ideally, you want your website to:
- Attract visitors who are looking for your services
- Provide information to prospective customers or members
- Be so valuable to prospects that they return to your site again and again
- Increase the number of customer inquiries
- Drive incremental sales or new memberships
- Have a positive impact on your business goals
If you don’t experience any of these things from your website, you’ll need to evaluate the situation and act. Acadiana Websites can help. Search Engine Optimization, or SEO, is the process of making your website show up in the search engines and attract those targeted visitors you’re after. Click here to learn more about the principles of SEO.
