Unlike an eCommerce website, eBay has a built-in base of over 60 million users, many of whom are actively shopping for products on a daily basis. This means that you don’t exactly have to go out shaking the bushes for customers. To get your products in front of those eager customers, however, requires that you [...]

Advertise your webstore’s security Shoppers are hyper-aware of identity theft and online fraud, so they’re likely to shy away from any store they don’t completely trust. Throughout your site and especially in the checkout process, advertise any security measures you have in place, such as a secure server. If your business is a member of [...]

Social networking and new media sites have begun fragmenting the distribution of media. In other words, he who owns TV, radio, and print media no longer decides who gets market share. More and more people are heading to the Internet to find information about the products they are thinking of buying, and increasingly they are relying on advice from their [...]