Unlike an eCommerce website, eBay has a built-in base of over 60 million users, many of whom are actively shopping for products on a daily basis. This means that you don’t exactly have to go out shaking the bushes for customers. To get your products in front of those eager customers, however, requires that you [...]

We tend to think that consumers fully explore a Web page before assessing its worthiness. The truth is, users are screaming past your website like cars on the Autobahn, taking only enough time to quickly scan the page and click on the first thing they find appealing. During this scream-by stage, they’re also making split-second [...]