Advertise your webstore’s security

Shoppers are hyper-aware of identity theft and online fraud, so they’re likely to shy away from any store they don’t completely trust. Throughout your site and especially in the checkout process, advertise any security measures you have in place, such as a secure server. If your business is a member of the Better Business Bureau or has a secure site certification, display the fact prominently.

Offer multiple ship-to options

If your store carries products commonly purchased as gifts, implement a shopping cart feature that enables the shopper to ship selected items from the shopping cart to different recipients with a single payment. Clearly describe how any gift receipts will be handled.

Enable customers to remove items from the shopping cart

When shoppers can’t easily remove an item from their shopping cart, they feel trapped. Instead of canceling the order and starting over, they may simply leave. During each step in the ordering process, allow customers to remove items from the shopping cart or change quantities.

When shoppers add products to their cart, they’re very close to actually purchasing those products. Don’t blow the sale by creating a confusing and convoluted checkout process. Do everything you can to earn customer trust and make the checkout process as hassle-free as possible.