A decent confirmation page that acknowledges an order and thanks the visitor for his or her business is essential. If a customer is taking any action, a page that says ‘Thank you for purchasing this product’ or ‘One of our representatives will contact you shortly’ can really cut down on time answering customer phone calls. That means less time spent answering queries such as “Did my subscription to your e-mail newsletter go through?” or “Did my order get processed?” The reason these pages are easy to overlook is that they aren’t static. They’re usually generated after a transaction takes place, and people don’t spend much time worrying about what happens after a transaction.
Where it goes: If there’s any kind of form on your site—e-mail us, subscribe to our newsletter, buy a product—you need a confirmation page to follow. It should reassure the customer that their information was received, thank them for it, and offer additional resources and contacts in case they have any other questions.