Unlike an eCommerce website, eBay has a built-in base of over 60 million users, many of whom are actively shopping for products on a daily basis. This means that you don’t exactly have to go out shaking the bushes for customers. To get your products in front of those eager customers, however, requires that you [...]

The product you’re selling may be identical to the product your competitor is selling, but that doesn’t mean it has to look the same. Through the magic of modern photography, you can transform your product from ordinary to spectacular.

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As soon as a prospective customer views a product description wherever you market your wares, you’ve succeeded in capturing the interest of that person, but now you have a new goal—convincing the person to buy the product.

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We tend to think that consumers fully explore a Web page before assessing its worthiness. The truth is, users are screaming past your website like cars on the Autobahn, taking only enough time to quickly scan the page and click on the first thing they find appealing. During this scream-by stage, they’re also making split-second [...]

As a business owner, you probably spend a good deal of time contemplating how to entice customers and, more importantly, keep them coming back for more. Add to the mix the fact that your business calls it’s home the Net and you have a bit of a quandary on your hands: How do you market [...]

A blog won’t do much good, though, unless it draws the attention of consumers who are in the market for the products you sell. Fortunately, the Web offers numerous promotional opportunities to steer prospective customers to your blog. In this part, we reveal several of these opportunities and show you how to skyrocket the visibility [...]

The latest, greatest Internet craze is social networking—meeting, hanging out, and networking with people of similar interest on the Internet. So what does this have to do with online retailing?
Everything!
Selling is all about establishing relationships and building trust, and what better way to do it than in social circles? Although many old-school businesspeople have written off social networking sites [...]

Social networking and new media sites have begun fragmenting the distribution of media. In other words, he who owns TV, radio, and print media no longer decides who gets market share. More and more people are heading to the Internet to find information about the products they are thinking of buying, and increasingly they are relying on advice from their [...]

Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we’ve got that brilliant grasp of the obvious out of the way let’s move on to what you can do to actually create them. Before we launch into the nitty-gritty of link building, no beginners guide would be complete without [...]

Any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a “white-hat” search engine optimization tactic. These are the only tactics that we will use whenever applicable and which enhance rather than detract from your website and from the rankings.

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