The best way to optimize Magento’s performance is to use its Compilation function. It has proven to be stable and reliable even though it is still in development. The performance increase is obvious. You can enable it from your Magento admin panel. There from the top menu choose System > Tools > Compilation. If you [...]

Find the following lines in your Magento .htaccess file Remove the comments as I have below (Comments are started on a line with a pound ( # ) sign ############################################ ## enable apache served files compression ## http://developer.yahoo.com/performance/rules.html#gzip # Insert filter SetOutputFilter DEFLATE # Netscape 4.x has some problems… BrowserMatch ^Mozilla/4 gzip-only-text/html # Netscape 4.06-4.08 [...]

You should  remove index.php from the URL to maximize your SEO potential. Here is how you do it! From Magento’s admin go to System > Configuration > Web and change “Use Web Server Rewrites” to Yes Make sure both Base URLs for secure and unsecure don’t contain index.php It is that simple!  If you should [...]

Once development is done you reach that all important milestone.. you switch caching on. Yeah, it’s a bit of an anticlimax really. Caching only works when the cache is primed. It can take time for your visitors to reach every nook and cranny of your site, so why not automate it? Login to your server [...]

Swipe it. Accept payment cards on any device with an audio input jack, including your mobile phone. With clients for the iPhone, iPod touch, iPad, and Android devices, they sending out their first production batch of free card readers. All represent just the beginning of what Square is striving to become: a simple payment utility [...]

It’s not really 101 Ways to optimize Magento’s performance. The list currently contains 45 items. If you have any items to add to his list, please add them! I highly suggest you read the post in the link below. 101 Ways To Optimize Magento Performance

For small businesses that sell products online, creating compelling product pages on your website is critical to driving sales. To that end, here are 7 tips for developing better product pages on your website, leading to a better experience for the site visitor and more revenue for you. Make the Product Stand Out Designate an [...]

Google Base is a database that is provided by Google which allows companies or individuals to upload products and make them searchable on the Google search engine so that users can find them easily. A great solution to use this invaluable resource is Google Base. You load your products onto a Google’s database and add [...]

As soon as a prospective customer views a product description wherever you market your wares, you’ve succeeded in capturing the interest of that person, but now you have a new goal—convincing the person to buy the product.

As a business owner, you probably spend a good deal of time contemplating how to entice customers and, more importantly, keep them coming back for more. Add to the mix the fact that your business calls it’s home the Net and you have a bit of a quandary on your hands: How do you market [...]